Hololive and Priconne Global




Hololive Production, commonly referred to as simply "hololive," is a virtual YouTuber talent agency. Comprised of over 50 members across their various branches, hololive is a sizable media group that has hosted live music concerts, released various music albums, and host daily gaming and social streams. 

For Priconne Global, Hololive's English branch, appropriately known as "Hololive EN," were sponsored by Crunchyroll to host a series of promotional streams to celebrate the global launch of the game. Involved were talents Gawr Gura, Mori Calliope, Takanashi Kiara, and Ninomae Ina'nis

The promotional streams were popular, garnering hundreds of thousands of views over the initial stream to current day. Each talent took a unique approach with promoting the game based on their own personally talents: Ina hosted a drawing stream; Kiara dived straight into the story, Amelia was given a significantly boosted account to flex PvP and game mechanics; and Gwar Gura hosted a karaoke stream featuring tracks from the game. 

The Hololive promotion significantly impacted the initial playerbase of Priconne Global, with many clan names being based or straight-up named after the agency. In addition, many comments on the /r/Priconne subreddit about how players found out about the game will cite the Hololive promotions.

As of the time of writing, Hololive EN continues to work with Crunchyroll on various promotional media. Most recently, Mori Calliope and Crunchyroll released an original song called "Ibasho (Where I Belong)" celebrating Priconne.

Detailed Timeline and Future Collaboration

Official Promotional Media (based on the Crunchyroll Twitter):

  • December 29, 2020 - Crunchyroll announced the Hololive EN promotional campaign. The involved talents also send out announcement Tweets around the same time.

  • January 12, 2021 - Kiara kicks off the series of promotional streams. She plays through the tutorial proper and is using a genuine "new" account. From a gacha gaming community standpoint, this was notable as most promotional streamers use "loaded" accounts with copious amounts of premium currency to spend on Gacha. 

  • January 19, 2021 - Amelia hosts the next promotional stream for Priconne Global. Unlike Kiara's stream, Amelia is given a loaded account. This account was at Level 80 (the initial level cap), 999,999,999 Mana, 10,000,000 Jewels, and 9,999 stacks of all equipment, a tad bit more of a head's start than Kiara. With her near unlimited resources, Amelia is able to showcase the Gacha, Character Rank Up, and PvP mechanics. 

  • January 21, 2021 - Ninomae Ina'nis hosts her stream a few days later. Ina approaches her promotion as a drawing stream featuring the character Kokkoro. Notable is that Ina states she is playing on her own account, Level 50 at the time. Throughout her stream, Ina showcases other mechanics such as the Dungeon game mode, Main Story Quest, and Gacha. 

  • January 30, 2021 - Gawr Gura was next and hosted a "Mini Karaoke" stream, featuring the song "Connecting Happy" from Priconne at the top and bottom of the track list. During her stream, Gura also showcased a promotional trailer for Priconne Global. 

  • February 18, 2021 - After a few weeks, Mori announces a teaser for her upcoming new song release, "Ibasho (Where I Belong)." Mori both wrote the lyrics and performed the song and notes a composer collaboration credit for Leigendar

  • March 4, 2021 - Crunchyroll releases Mori's new single, "Ibasho (Where I Belong)" onto their YouTube channel. Mori tweets and announces the release during her streams at the same time. Based on fan reaction, it's notable that Mori is widely known for her debut song "Excuse My Rudeness, But Could You Please RIP?" which has a slightly different feel to it than Ibasho. As of writing, Ibasho has over 300,000 views with an extremely favorable Like ratio. 

As of March 10, 2021, no further Hololive EN collaboration content has been announced. 


Other Hololive Talents

Outside of Hololive EN, Hololive 3rd Generation members Usada Pekora and Houshou Marine have also hosted promotional streams for the Japanese version of Princess Connect in August 2020. Shirakami Fubuki has hosted a stream in January 2021.  Omaru Polka has played Princess Connect at least once in November 2020

Pekora has continued to play Princess Connect on her channel (January 2021, March 2021). Hololive 4th Generation member Himemori Luna has also played Princess Connect seemingly on her personal account (January 2021).


Hololive Channel Links

Hololive members that have played any version of Princess Connect! on stream (A-Z):

Did I miss anyone? Feel free to submit it as a correction!

Non in-game image credits: Crunchyroll Twitter, Pekora stream image capture, and Mori's MV respectively.